About Us

Jouel, one for every occasion

Having indulged in the business of precious diamond & gold jewellery in India and the Middle East for four generations, we dreamed of diversifying into something more contemporary and affordable for all age groups, thus, stepping into couture jewellery, which is as precious a creation to us as any other.

Jouel was founded in 2013 with an aim of making high quality yet affordable jewels available to women across all age groups, enabling them to look like a million bucks. We started our journey by showcasing our carefully designed and curated fashion jewellery at high end exhibitions across the country and have since found our base at our flagship store in DLF Mall of India, Noida.

Our History

Jouel was founded with the simple philosophy that high fashion and jewellery are inseparable, and that every outfit deserves to be paired with its unique piece of jewellery. With the mindset of making high quality jewels accessible to all, we use a myriad of colors, textures and stones and ensure that each piece is meticulously handcrafted to empower our clients to look like a million bucks.
Jouel was founded by the mother son duo of Nidhi Jain, who’s artistic vision and impeccable eye for fashion trends gives the brand it’s aesthete and Samyak Jain, a visionary entrepreneur who’s business savvy propels the engine forward.


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